The founders of a successful information technology company and pharma company partnered togetherto envision an enterprising service and business opportunity in the FMCG sector underthe name LEAD BRANDS. They feltthe need to work for a social cause. Menstruation is still a highly stigmatized, critical social and health issue in India. Many women and girls in India do not have access to sanitary pads – a critical aspect of women’s personal hygiene With the mission to provide high quality, comfortable productthat was easy to use, SANIPRO was born. Sanipro has been designed to meetthe need of every woman for quality sanitary pads. SaniPro, is also committed towards community development. We donate Rs. 1 for every pack that we sellto the Government’s funds for women and girl child upliftment. Lead Brands proposes to introduce personal hygiene and health products along with variants. In the coming days, we propose to introduce products such as kid’s diapers, adult diapers, immunity boosters, floor cleaners and cookies.