The founders of a successful information technology company and pharma company partnered togetherto envision an enterprising service and business opportunity in the FMCG sector underthe name LEAD BRANDS. They feltthe need to work for a social cause. Menstruation is still a highly stigmatized, critical social and health issue in India. Many women and girls in India do not have access to sanitary pads – a critical aspect of women’s personal hygiene.